The first holographic phone in the world invented by a Chinese firm is released Thursday afternoon in Beijing.

Holographic technology can project light directly to the spot where your eyes focus. The light beams travel through that point and hit your eyes as if they'd come from an object that's actually there.

ShenZhen Estar Displaytech Co., Ltd. has brought the 3D holographic display to mobile phones for the first time in the world.

Called the "Takee," the phone has a 5.5-inch screen and allows users to view the visual effect.

For example, when the phone is displaying a Rubik's cube, users can shift their perspective to see each side of the cube.

Liu Meihong, CEO of the company, said they have been researching stereoscopic technology and invested millions of yuan in the invention, which contains cutting edge technology such as eye-tracking and air touch screens.

Liu foresees huge prospects for holographic tech, which will be applied to online games, shopping, music, maps and navigation.

Shares of firms related to the technology have all surged since the company's press release.